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Raising awareness part 1: “Can I use this again?”
It's more like launching a balloon than a rocket. The first in a series on generating awareness of your fund to stimulate growth. Advanced tactics to help you understand the investor journey, target your future investors and build your sales pipeline.
Raising awareness part 2: Targeting and channels
Your targets for awareness are not the same as your asset raising targets. They’re much further up the funnel. This article covers who you should target and what channels are open to you as a hedge fund.
