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Browse through all our articles on an odyssey through growth, working with fractional talent and industry best practices.
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How we get useful feedback when an investor (or LP) doesn’t allocate
How to get an investor to open up after they haven’t allocated is one of the hardest things in asset growth. It’s also one of the most valuable. Learn from our mistakes!
What CTAs can do for your Asset Growth (no, not those CTAs)
A well paced call-to-action could mean the difference between and investor moving you onto the next stage, or your fund being moved to the ‘monitoring’ graveyard. Find out which CTAs could work for you. (No, not those CTAs, a call-to-action!)
When XBTO published the (almost) perfect LinkedIn newsletter - the breakdown
20th August 2024 was a good day for XBTO. It’s hard to get a LinkedIn newsletter right if you work for a financial organisation. Let’s raise the flag when we see a good example. Well done XBTO.
Raise more assets by focusing less on asset raising…
Our industry-wide blind spot has created a genuine competitive advantage for funds willing to think differently. Focus less on asset raising to raise more assets!
Raising awareness part 1: “Can I use this again?”
It's more like launching a balloon than a rocket. The first in a series on generating awareness of your fund to stimulate growth. Advanced tactics to help you understand the investor journey, target your future investors and build your sales pipeline.
Beyond Asset-Raising: Building a modern growth engine
Current demand generation methods waste valuable sales team resources. Find out how to transform your approach from random acts of marketing to an integrated growth engine that increased sales productivity.
Raising awareness part 2: Targeting and channels
Your targets for awareness are not the same as your asset raising targets. They’re much further up the funnel. This article covers who you should target and what channels are open to you as a hedge fund.
